IP – WRITES & RIGHTS
I provide various IP services – communications and advisory.
COMMUNICATIONS – IP Writes
I work with IP firms and in-house lawyers on their IP communications – this generally takes the form of writing and editing. IP communications should be:
- short, clear and distinctive;
- light-in-tone (where appropriate);
- story-telling.
ADVISORY - IP Rights
I advise companies and law firms on IP matters. In clear and simple language.
SOME DETAIL
Africa and beyond
My work has a strong Africa focus. But I’m equally comfortable in matters European!
Content
Some say I’m an IP content writer.
I prefer to call myself a content IP writer.
Back story
Long and boring I’m afraid:
- Partner at Spoor & Fisher and later Bowmans (both South Africa).
- Partner at Maucher Jenkins, UK.
- Owner of Muhlberg Attorneys (South Africa).
- Lead writer/managing editor of SA investigative magazine,
- Consultant at Spoor & Fisher Jersey.
- Author of that wonderful IP book, The Law of the Brand.
- I am a non-practising attorney (SA), Solicitor (UK) and trade mark attorney (UK and SA)
Artificial Intelligence
I’m yet to be persuaded that AI is the way to go with creative writing. Until then my motto will be:
AI, Schmay I, say I!
Some wise words on IP
Considering Pavlovian effects, we will have wisely chosen the exotic and expensive-sounding name Coca Cola, instead of a pedestrian name like Glotz’s Sugared Caffeinated Water.
Charlie Munger, Warren Buffet’s very smart sidekick, absolutely nailing trade marks.
CONTACT
Mobile : +44 7915 350 298 / +27 83 981 0854
IP in shorts
Keep your eyes peeled for postings – IP in shorts.
